Screme!

24 Apr

What’s your favorite flavor? ~ Me

Who do you love more, your mom or your dad? How can I answer that? ~ Screme Gelato Bar Owner

5,000 Flavors!

It’s been three days in a row that I’ve eaten at Screme Gelato Bar. (But who’s counting?)

I remember when I was a little kid my mom used to tell me that too much of a good thing was bad. Sure, that may be the case for silly childhood obsessions but it’s certainly not the case for gelato, ice cream, sorbet…you get the point!

As many of you know, I need my daily fix of sweets. Some people say they need something sweet after dinner to round out the meal.

That is not me.

I need something sweet each day to live. Seriously, I cannot remember a day in my life in which I passed up a dessert, refused something sweet, or went without ice cream or cake.  For many of you this may sound like a familiar story, and you’re sitting there reading this blog post shaking your head and thinking “Yes!  I am not alone!”

Look no further. You have found your partner in crime:  Screme Gelato Bar

My delicious passion fruit sorbet!

Today I had a lovely conversation with the owner of Screme Gelato Bar. Our meeting started out with a taste of six (I know because I couldn’t hold all those spoons at once) different sorbets and gelatos until I finally decided on passion fruit. For a chocolate lover that seemed a bit strange, but any of you who taste the passion fruit sorbet you’ll understand why. The flavor is incredible, spot on. Perfect.

I asked the owner how he got into the ice cream business. Naturally I assumed he was a frozen treat aficionado just like me.

False.

I nearly fell off my chair when he told me that he didn’t really even like ice cream (that is, until he tried Aldo gelato in Israel). I couldn’t believe my ears! Here is a man who owns two gelato bars in NYC (with more coming soon!), has created over 5,000 (yes, five thousand!) different gelato and sorbet recipes,  and he is not even that obsessed with ice cream. Something seemed wrong!

Rewind a few years. The owner of Screme told me that while living in Israel, his wife used to take his kids out for ice cream daily (I love her already!) when he finally told her that perhaps this wasn’t the most healthy habit for the kids. The wife said “don’t knock it ’till you try it”, so the owner found himself swinging by an Israeli gelato bar, Aldo, and realized that his wife was on to something. (Lesson learned:  the wife is always right!). After he tried Aldo’s gelato he was addicted and decided to bring this business to NYC in the form of Screme Gealto Bar. I promise, after visiting Screme, you’ll be addicted too!

Fast forward three years. Screme, which can be found in two locations on the UWS (Broadway between 69th and 70th AND 94th and Amsterdam) boast fresh new flavors daily. And don’t even get me started on the customer service. It’s incredible! Each employee allows you to taste as many flavors as you want. Think of it this way, everybody loves something free. Taste as many samples as you want, and Screme promises that you’ll be hooked. So, for two minutes the employees actually become your best friend, by letting you taste whatever you want, and allowing for a “screme break in your life.” It’s really perfect.

Now, if your mouth isn’t watering yet, take a look at this video. You’ll see how Screme makes their incredible creations, and you’ll find yourself running to get your very own.

A signature component of the Screme gelato is fresh ingredients and flavors. If you are eating the pistacio gelato, you’re eating real pistacios imported from Italy, not syrup. If you try the mango sorbet, you get to taste little bits of crushed mangoes, not syrup. If you’re eating the Margarita, you are tasting real tequilla, limes, and a hint of sea salt. Finally, if you’re lucky enough to have tried their Cap’n Crunch Gelato you’ll be able to close your eyes and really feel like you’re eating a creamy and delicious bowl of that favorite childhood cereal. It’s the real deal. And let me tell you, you can really taste the difference. Once you taste the magical frozen treat, you’ll never go back to the synthetic flavors, it’s impossible. You’re dealing with the Rolls Royce of Gelato here, trust me!

A full sensory experience!

And if that’s not enough, you really get a full sensory experience at Screme. First, you see these mountains of fresh gelato and sorbet that actually scream your name (ha, get it, scream!) If that’s not enough, you get unlimited tastes of the gelato and sorbet. Finally, you smell fresh, home-made waffles cooking and you’ll find yourself ordering a waffle a-la-mode. There is nothing better.

The Verdict:  Run, don’t walk to Screme. They’re open now (and kosher for Passover!). And if that’s not enough, it’s the first nice day here in NYC since 2010, so get yourself a treat from Screme and you’ll be on cloud nine!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: